How are CMOs adapting to meet future expectations?
As brands navigate an increasingly complex landscape, how closely do marketing strategies reflect the shifting expectations of consumers? What unique opportunities and challenges do marketing leaders face as they prepare their brands for a world reshaped by rapid change? To what degree are brands aligning with future consumer sentiment, and how are they positioning themselves to stand out?
Dentsu’s CMO Navigator series is a global thought-leadership platform that provides insights from marketing leaders around the world on their evolving remit, priorities and challenges.