Dentsu China and iFLYTEK Deepen Strategic Partnership to Power GEO Solution

Dentsu China and iFLYTEK

As AIGC technologies advance rapidly, consumer behavior is shifting fundamentally – moving from traditional search to AI-driven conversational queries that seek direct answers. Recently, during the 2026 iFLYTEK Global AI-Marketing Ecosystem Conference in Shenzhen, Dentsu China announced a strate...

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Dentsu Releases 2026 China Media Landscape: From Control ...

Dentsu has unveiled its 2026 China Media Landscape report, highlighting a market shift from control to empowerment as brands and consumers navigate a new era defined by K-shaped consumption, media ...

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Dentsu China and iFLYTEK Deepen Strategic Partnership to ...

As AIGC technologies advance rapidly, consumer behavior is shifting fundamentally – moving from traditional search to AI-driven conversational queries that seek direct answers. Recently, during the...

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Dentsu Sports & Entertainment Connecting Culture with Com...

At the Cannes Lions 2025, dentsu announced the global expansion of its dentsu Sports & Entertainment offerings, building on its significant heritage in Japan as well as its international footpr...

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Dentsu Wins ADFEST 2025 Network of the Year

At the ADFEST 2025 Festival, dentsu claimed the Network of the Year title for the fourth straight year, with a remarkable tally of 43 Lotus awards. This marks the 9th Network of the Year accolade f...

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The State of Marketing Effectiveness in China 2025

The topic of effectiveness is important but seldom urgent, so by the time we're asked the question, it's often late in the game. In this article we explore the growing interest in effectiveness, th...

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Dentsu Creative presents Chinalike Reputation PR Playbook

Moving into 2025, the worldwide economic and political climate is still marked by unpredictability, while in China, the marketing communication landscape is expected to showcase significant progres...

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