Range Rover Sport Launch
The Challenge
MKTG faced the challenge of crafting a truly unforgettable ‘Modern Luxury’ experience in Sydney, one that would not only capture the essence of the new Range Rover Sport but also impress an audience of discerning Australian dealers, investors, VIP customers, and media at launch.
The Solution
The VIP launch event was held at the home to contemporary and performing arts, CarriageWorks. The evening delivered a captivating, invitation-only opportunity for media, clients and VIP guests to witness an exclusive reveal of the latest model. This was a defining moment for Land Rover, as the first opportunity to showcase themselves as a Modern Luxury brand locally. Following the launch event, MKTG helped produce bespoke, immersive training sessions onsite for Range Rover Sales Managers and Executives where they took a deep dive into the Range Rover Sport's features and benefits. At the same time, media were given the opportunity to capture every aspect of the car’s breath-taking design up close and personal, in a dedicated space designed to privately showcase the vehicles for content creation.
Innovating to Impact
MKTG reinvented the vehicle‑launch experience by designing a ‘Modern Luxury’ showcase at CarriageWorks that blended exclusivity, immersive storytelling and hands‑on engagement. The team delivered an invitation‑only reveal that positioned Range Rover Sport as a true luxury icon, followed by bespoke, interactive training sessions and a dedicated media space for high‑quality content capture—creating a multi‑layered, premium experience that elevated the brand and deepened product understanding across dealers, executives and press.
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