0
Overall Users (6 Month Period)
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Revenue (AED) (6 Month Period)
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MoM Increase in Users
Challenge
To launch DubaiStore in the UAE in an extremely crowded & competitive e-commerce market. And as a new entrant, the priority was to drive volume & quality traffic that led to sales.
Solution
We launched the Lie Detector Test campaign – where every merchant was put to test adding credibility in an entertaining form. A full funnel approach focusing on the brilliant basics significantly increased the brand visibility – which was followed by 360◦ digital activation of AO on Search, Shopping, Display, YouTube, and Social.
Implementing analytics tracking across customer journey points allowed us to measure and optimize for improved ROAS.
Results
The campaign delivered impressive results:
User Engagement: Attracted 500K overall users in a 6-month period.
Revenue Growth: Generated an additional 301K AED in revenue over the same period.
Consistent Growth: Achieved a 50% month-over-month increase in user numbers.
These statistics highlight the campaign's effectiveness in establishing DubaiStore as a significant player in the e-commerce market.
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