Skip to main content
dentsu Logo

Global (English)

Dentsu Group ( English | 日本語 )

Language Menu

  • Africa (English)
  • Asia Pacific (English)
  • Australia (English)
  • Austria (Deutsch)
  • Benelux (Nederland | English )
  • Brazil (English | Portuguese )
  • Canada (Français | English )
  • China (中文 | English )
  • Denmark (Dansk)
  • Finland (Suomi)
  • France (Français)
  • Germany (Deutsch)
  • Greece (English)
  • Hungary (Hungarian | English )
  • India (English)
  • Indonesia (English)
  • Israel (English)
  • Italy (Italiano)
  • Ireland (English)
  • Japan (English | 日本語 )
  • MENA (English)
  • New Zealand (English)
  • Norway (Norsk)
  • Poland (Polski)
  • Southeast Europe (English)
  • Spain (Spanish)
  • Switzerland (English)
  • Sweden (English)
  • Taiwan (中文 | English )
  • Turkey (Türkçe)
  • UK (English)
  • USA (English)

Main Menu

  • Home
  • Who we are
    • dentsu
    • Our agencies
    • Sustainability
    • Our leadership
  • Our work
  • Solutions
    • dentsu Shop
    • Identity Solutions
    • Total Search
    • dentsu Gaming
  • Our thinking
  • Events
  • News Releases
  • Join dentsu
    • Careers
    • Life at dentsu
    • Employability hub
  • Contact us

Dubai Store

Merkle logo

0

Overall Users (6 Month Period) 

0

Revenue (AED) (6 Month Period)

0

MoM Increase in Users 

Challenge

To launch DubaiStore in the UAE in an extremely crowded & competitive e-commerce market. And as a new entrant, the priority was to drive volume & quality traffic that led to sales. 

Solution

We launched the Lie Detector Test campaign – where every merchant was put to test adding credibility in an entertaining form. A full funnel approach focusing on the brilliant basics significantly increased the brand visibility – which was followed by 360◦ digital activation of AO on Search, Shopping, Display, YouTube, and Social.

Implementing analytics tracking across customer journey points allowed us to measure and optimize for improved ROAS. 

Results

The campaign delivered impressive results: 

User Engagement: Attracted 500K overall users in a 6-month period. 

Revenue Growth: Generated an additional 301K AED in revenue over the same period. 

Consistent Growth: Achieved a 50% month-over-month increase in user numbers. 


These statistics highlight the campaign's effectiveness in establishing DubaiStore as a significant player in the e-commerce market. 

Mastercard Turned Amazon into a Destination for Culinary ...

This campaign underscores a growing opportunity for brands to evolve their e-commerce presence beyond performance media. As consumers seek inspiration before purchase, and as platforms like Amaz...

Read more

CX transformation with dynamic creative | SAMSUNG Case Study

Tasked with enhancing a direct-to-consumer (D2C) business, our a focused cross-discipline team implemented a strategy using global assets to optimize local dynamic creative optimization (DCO). T...

Read more

Dubai Store's Journey Organic Revenue Growth | dentsu MENA

Launching DubaiStore in a highly competitive UAE e-commerce landscape, the focus was to generate both high-volume and high-quality traffic leading to sales. The unique 'Lie Detector Test' campai...

Read more

Driving Exponential Growth through Strategic SEO Implemen...

Nayomi, a leading online lingerie brand in the Middle East, approached our SEO services with the goal of enhancing its online visibility on search engine result pages (SERPs), increasing website...

Read more

Policies

  • Privacy notices
  • Cookies
  • Global privacy principles
  • Terms and conditions
  • Accessibility
  • Responsible Disclosure

Contact

Sitemap

Connect

  • Visit us on Instagram
  • Visit us on Facebook
  • Visit us on LinkedIn
  • Visit us on Twitter
  • Visit us on YouTube