Ego Lau
Managing Director, iProspect Taiwan & Carat Taiwan
Ego Lau is an energetic media and technology pioneer with extensive cross-market experience in media management, brand development, digital transformation and organisational leadership. He is skilled at identifying growth opportunities in fast-changing markets, combining data-driven insight, integrated media strategy and technology to connect brand value, customer experience and business outcomes.
In recent years, Ego has focused on AI, MarTech, retail media, eCommerce and full-funnel media transformation, while championing Performance-driven Branding to bring brand building and business performance closer together. Under his leadership, iProspect Taiwan has continued to evolve from performance marketing towards broader brand growth, and in 2024 was recognized by RECMA as the fastest-growing full-service media agency in Taiwan over the previous three years, and awarded with Campaign Agency of The Year and eCommerce of The Year. Today, he is bringing together the strengths of iProspect Taiwan and Carat Taiwan to build more comprehensive growth solutions for clients.
Since joining dentsu, Ego has held leadership roles including General Manager of Carat Hong Kong, Chief Growth Officer of dentsu Hong Kong Media Service Line, and General Manager of iProspect Taiwan. These roles have given him deep experience in media agency management and cross-brand integration. He values a culture built on collaboration, complementary strengths and trust, and combines business insight, strategic thinking and team leadership to create new possibilities for both brands and teams.
