Dentsu Group Establishes Dentsu Consult, Appoints Atsuo Habe as Managing Director Targeting enterprise transformation and second growth curve opportunities by integrating Japanese and global market expertise and resources Centered on “Brand++,” offering five core consulting solutions across Brand, Digital & AI, Sustainability, Culture, and Product & Service

Taipei, February 2, 2026 — Dentsu today officially announced the establishment of dentsu Consult Co. Ltd. (“ dentsu Consult “) in Taiwan, and the appointment of Atsuo Habe from its Japan headquarters as Managing Director.

Caption 1: Atsuo Habe, Managing Director, dentsu Consult

In response to Taiwanese enterprises’ growing needs for transformation and second growth curves, dentsu Consult will connect dentsu’s business transformation (BX) capabilities and expertise from Japan and international markets, while integrating Taiwan’s strengths in strategy, creativity, data, and technology. With “Brand++” at its core, the firm will deliver five key consulting offerings spanning Brand, Digital & AI, Sustainability, Culture, and Product & Service.

Originating in Japan, dentsu’s Business BX Practice (dentsu Consult in Taiwan) now serves clients globally with a team of 1,200 consultants, operating across industries, markets, and solution domains to support enterprise transformation and growth. With its formal launch in Taiwan, dentsu Consult positions itself as a “Growth Transformation Partner,” driving enterprise transformation through a brand-centric approach. By integrating both business and human perspectives and leveraging the full capabilities of the dentsu Taiwan Group, the firm delivers end-to-end, holistic solutions, ensuring business transformation strategies are truly implemented, organizational culture genuinely evolves, and measurable business results are realized.

Jennifer Tang, CEO of Dentsu Greater North Asia and Taiwan, stated:
“Amid the rapid rise of AI, intensifying global competition, sustainability transformation, and accelerating changes in the business environment, we see strong demand among Taiwanese enterprises for transformation and renewed growth along with a need for consulting partners who can truly execute. Guided by a client-centric mindset, dentsu has expanded its consulting services with the establishment of dentsu Consult to strengthen our presence in the business consulting market. By appointing Atsuo Habe, a key leader from dentsu’s global business transformation team, we bring deep Japanese expertise and international resources together with Taiwan’s seasoned local consultants, external global industry experts and dentsu’s end-to-end solutions. This enables us to help enterprises start from brand reinvention and growth strategy, embed culture into execution, and translate vision into actionable roadmaps.”

Commenting on the company’s future direction in Taiwan, Atsuo Habe, Managing Director of dentsu Consult, dentsu Taiwan, said:
“Market changes are happening faster than ever, and industries are continuously reshaping themselves. For leaders, the challenge is not only keeping pace with change, but guiding organizations forward amid uncertainty. Transformation is never a one-time task; it is a long-term journey that spans teams and time. By bringing a global perspective and Japanese expertise to Taiwan, we use the Brand++ methodology to turn strategy into action, translate action into measurable outcomes, and help clients identify growth opportunities faster while continuously scaling impact.”

Caption 2: Dentsu Taiwan officially launches dentsu Consult, connecting expertise from Japan and global markets while integrating the group’s extensive capabilities. Front row: dentsu leadership team; back row: dentsu  Consult Taiwan service team.

During his tenure in Japan, Atsuo Habe played a leading role in several milestone initiatives including spearheading the establishment of dentsu’s business transformation (BX) capability and successfully positioning the group as a true Growth Transformation Partner. He brings nearly two decades of experience in strategic planning and consulting within dentsu. He has built transformation teams from the ground up, supporting clients across consumer products in concept development, market analysis, financial planning, and successful market launches, while driving sales and brand impact through integrated marketing. In addition, he has supported dentsu Japan’s management team helping transform the organization from a traditional agency model into an integrated business growth partner.

Looking ahead, the newly established dentsu Consult practice will differentiate itself through core strengths: driving transformation through creativity to create visible market differentiation; influencing hearts and minds through communication to enable cultural change, and integrating strategy with execution to ensure transformation is truly realized.