Influencer Privacy Notice

Last updated: June 2026

Version 1.0

This privacy notice explains how dentsu and its affiliates ("dentsu", "we", "us", "our") collect, use, and share your personal information. It applies to you if you are an influencer or content creator and we hold or process any of your personal data in connection with our business activities.

We care about your privacy and want to make it easy for you to understand how we use your personal data when we work with you as an influencer.

1. Who is responsible for your personal data?

When we find, assess, or get in touch with influencers for our own purposes — for example, to build and maintain our influencer database — dentsu is the data controller. This means we are the ones who decide how and why your personal information is used.

We usually work with influencers on behalf of our clients (the brands). When that happens:

  • The client decides how your data is used — they are the data controller, and we act as a data processor on their behalf.
  • The client’s own privacy notice will apply, and you should contact the client directly with any questions.
  • We will let you know who the client is ahead of time in relation to each opportunity.

2. What personal data do we collect?

We may collect and use the following types of personal information about you:

  • Identity and contact information — your name, email address, phone number, postal address, and social media handles or profile URLs.
  • Professional and public profile information — your biography, areas of expertise or interest, audience demographics and engagement metrics, follower counts, content samples, and other publicly available information from your social media profiles or websites. For LinkedIn or other professional network influencers, this may also include your job title, employer or company name, industry sector, professional credentials or qualifications, work history, and professional connections or network data.
  • Commercial information — your fee expectations, payment details, invoicing information, and records of past collaborations with us or our clients.
  • Communications — records of correspondence between you and us, including emails, messages, and notes from calls or meetings.
  • Campaign performance data — content you create as part of a campaign, engagement and performance metrics, and related analytics.
  • Compliance and vetting information — information relevant to brand safety checks, due diligence, or regulatory compliance (for example, advertising standards compliance).

3. Where do we get your personal data from?

We collect personal data about you from a few different places:

  • Directly from you — when you get in touch with us, sign an agreement, or share information while working on a campaign.
  • From talent agencies or managers — when your agent or manager shares your details with us on your behalf.
  • From your public profiles — information you have posted or shared publicly on social media, websites, blogs, or other online platforms.
  • From third-party platforms and tools — including influencer marketing platforms, social listening tools, and analytics services that bring together publicly available data.
  • From our clients — when a brand asks us to get in touch with you on their behalf.