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Unlike commercial advertising, impact advertising relies on a different set of effectiveness drivers. Consumer trust and perceived credibility are critical for achieving real impact.

Together with Bubka (B Corp) and Ghent University, dentsu made social and environmental credibility measurable. We express it in a new score: NCS (Net Credibility Score) - an actionable metric accessible for measuring the effectiveness of impact advertising. It is available for advertisers and the entire Dutch creative and media industry.

Download our white paper to uncover insights from 160 brands, 200 impact campaigns, and 6,000 consumers.