Skip to main content
dentsu Logo

Global (English)

Dentsu Group ( English | 日本語 )

Language Menu

  • Africa (English)
  • Asia Pacific (English)
  • Australia (English)
  • Austria (Deutsch)
  • Benelux (Nederland | English )
  • Brazil (English | Portuguese )
  • Canada (Français | English )
  • China (中文 | English )
  • Denmark (Dansk)
  • Finland (Suomi)
  • France (Français)
  • Germany (Deutsch)
  • Greece (English)
  • Hungary (Hungarian | English )
  • India (English)
  • Indonesia (English)
  • Israel (English)
  • Italy (Italiano)
  • Ireland (English)
  • Japan (English | 日本語 )
  • MENA (English)
  • New Zealand (English)
  • Norway (Norsk)
  • Poland (Polski)
  • Southeast Europe (English)
  • Spain (Spanish)
  • Switzerland (English)
  • Sweden (English)
  • Taiwan (中文 | English )
  • Turkey (Türkçe)
  • UK (English)
  • USA (English)

Main Menu

  • Home
  • Who we are
    • About dentsu
    • Our agencies
    • Our leadership
    • Diversity & Inclusion
    • Inklusive
    • Sustainability
  • Solutions
    • Dentsu Health
    • Merkury
    • Consumer Connection System (CCS)
  • News
    • Newsroom
    • Industry Chatter
  • Insights
    • Thought Leadership
    • Blog
  • Careers
  • Contact Us

Download Report

NOT WHO YOU USED TO KNOW: The Changing Nature of Canadian Values, Aspirations, and Motivations

Canadians have quietly retreated into a tighter, more intentional world built around comfort, loyalty, value, and home. This presentation explores the key characteristics of this shift, the psychographic groups they’ve shaped, and how marketers can win their hearts and minds.

CCS Presentation Cover

Thank you!

Your details were submitted successfully.

There was a problem!

It seems there was an error submitting your details. Please try again later.

Thank you!

Thank you for downloading our report. You can access the PDF at this link.

Policies

  • Privacy policy
  • Cookies notice
  • Terms and conditions

Contact

Sitemap