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Customer Experience (CXM)

Overview

Capabilities

Our Work

Insights

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Experience that drives growth

We help brands grow by putting people at the centre of every experience. With deep expertise across data, strategy, technology and design, we create connected customer experiences that drive relevance, loyalty and measurable impact across every channel. 

We turn insight into action - activating first-party data through advanced CRM and experience orchestration platforms to power smarter, people-based marketing at scale. As leaders in identity, we help brands thrive in a cookie-less world by building and activating secure, privacy-first identity solutions. 

From enterprise platforms to intuitive digital products, we design and deliver experiences that feel human, perform commercially and grow stronger over time. 

Explore our end-to-end CXM capabilities

Experience design & CX strategy

Experience design & CX strategy

We design experiences that are grounded in insight and best practice so they work for customers, staff and stakeholders.

Merkle Australia improves customer experience by:

  • Building a detailed understanding of customer needs, pain points and key processes
  • Using qualitative and quantitative data to reveal how people interact with your services today
  • Identifying the moments that matter most across customer and citizen journeys
  • Defining the capabilities, channels and content required to support better experiences
  • Producing clear roadmaps that guide change across people, process and technology

Whether you are reimagining a key service, designing a new digital product or reshaping the end-to-end journey, we make sure Salesforce is configured to support real-world behavior, not the other way around.

Technology advisory & architecture

Technology advisory & architecture

We help you make confident technology decisions so Salesforce delivers long-term value.

Merkle Australia provides best-in-class advice by:

  • Shaping Salesforce roadmaps that align with business and service goals
  • Define the Salesforce features and clouds that will deliver the greatest capability uplift
  • Design high-level solution architectures that consider security, integration and scalability
  • Assess data flows and models so you can trust the information that powers your decisions
  • Map technical and project dependencies to reduce risk during delivery

The result is a clear, pragmatic path from where you are today to the future state you need.

Consulting & engagement management

Consulting & engagement management

We help brands analyse and map business processes, plan engagement delivery and ensure success.

Merkle Australia provides high-end consulting & engagement management by:

  • The Consulting and Delivery team provide a range of roles including strategic consulting, business analysis, programme, project, product and change management and governance
  • We work collaboratively with our customers to support the roles needed to ensure the success of your salesforce programme to deliver business results in terms of long-term customer value, efficiency, business growth and profitability
  • Provides the robust governance capability to support complex enterprise grade delivery with highly complex multi-disciplinary teams.

We work side by side with your teams to build internal capability, support adoption and ensure your Salesforce investment delivers lasting customer value, efficiency and growth.

Salesforce delivery

Salesforce delivery

Expert Salesforce architects and functional and technical consultants helping organisations configure and adopt Salesforce.

Merkle Australia has a highly capable delivery team that:

  • Translates validated ideas into functional products or features in line with the product roadmap
  • Begins delivery whilst the design process is ongoing, allowing the team to start delivery sooner, while the design track looks ahead to understand, co-design, test, and iterate ahead of build activities
  • Short sprints that involve configuration, development, testing and frequent demos and feedback gathering sessions with the product owner and users.

From Financial Services Cloud to Service, Experience and Industry Clouds we configure Salesforce to fit your organisation, not force your organisation to fit the technology.

Managed Services

Managed Services

Our managed services team keeps your Salesforce environment healthy, secure and evolving as your needs change.

Merkle Australia has a highly capable delivery team. 

  • Thousands of hours of support delivered each month for more than 30 customers across Australia and New Zealand
  • Dedicated team of managed services consultants aligned to your business
  • 50+ Salesforce certifications across core clouds and complementary applications
  • Onshore and offshore capability with team members in New Zealand, Australia and India
  • Recognized as a Salesforce Summit Partner and Managed Services Provider Partner

Tiered Service Levels

Essential – Standard level of support with business hours coverage, response times within 8 hours and access to our support team

Premium – Enhanced support with shorter response times within 4 hours and proactive advisory across your environment

Premium plus – Highest level of support including 24/7 coverage, priority response and access to a dedicated support team

Research & CX Strategy

Research & CX Strategy

We uncover audience needs, brand context and market opportunities to guide experience direction. From stakeholder interviews to service design blueprints, our strategic groundwork ensures every decision is rooted in insight. 

Website & App Design

Website & App Design

Our design specialists partner closely with our web developers to ensure every design translates into a fast, functional and beautifully built digital experience. We create interfaces that express your brand, support accessibility and hand over smoothly to development.

Website & App Development

Website & App Development

From enterprise websites to custom mobile apps, our development team plans, builds and optimises digital products that scale. Our leading web developers bring together engineering, design and CX thinking to create high-performing digital platforms that grow with your business.

Leading enterprise and public sector clients spanning across key industry verticals

Our Salesforce work spans New Zealand’s key industry verticals, from leading banks, insurers and wealth managers to major government agencies. These organisations trust Merkle Aotearoa with mission-critical experiences that serve customers, citizens and communities every day. We bring this cross-sector insight into every engagement, helping clients in BFSI, public sector and retail & consumer goods learn from each other and move faster.

Our Work

Geely Auto Australia x Merkle

Driving Growth with Salesforce

Awards & Accolades

  • B&T Awards
  • Salesforce Partner Innovation Awards
  • UK Digital Excellence Awards
  • Experimentation Elite
  • DMA Awards
  • Pega Customer Decision Hub Award 
  • salesforce partner msp logo
  • salesforce summit partner logo

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